“A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot be patched up to make it work. You have to start over with a working simple system.” – John Gall
This is truly important, and is very often missed.
If you’re trying to do something, or solving a problem, are you at first simply looking over the very basic things you can do about it, covering the basics, and then taking it from there?
For example, for starting a successful business selling organic food, you’ll basically need:
- Basic market research – is there a demand? is there a supply?
You just can’t start worrying about having a strategic intellectual property advantage before covering the basics. You’ll lose balance.
Go over your basics, do you have them covered? Take it from there.